Why Should Leaders Be Designers?

Roger Martin, Dean of the Rotman School of Management, Toronto, Canada, considered one of the world's leaders in design management education argues "that as companies create and design products and services that delight customers, design is becoming an ever more important engine of corporate profit…

It is no longer enough simply to out perform the competition, to thrive in a world of ceasless and rapid change.

Business people have to out imagine the competition as well…they must begin to think like designers…"

The new breeds of leaders in organizations driven by design rely not only on reliable, predictable business-as-usual models. They have also harnessed an ability to be able to interpret anecdotal research, to allow customers comments to influence them even if the data is not rigorously or statistically driven.

Leaders in organizations driven by design have learnt to rely on experience, intuition and behaviours that push them into the unknown ..into uncertainty.

They have learn to design… the future.

Outcomes and Learnings

The "Leaders as Designers in Organizations" offers a framework for group immersion in interactive and experiential learning processes.

You learn

- when and where to use design thinking

- how and in what way this positively effects the decision making of leaders

- how it effects and transforms the organization as an operational entity.

CLICK HERE to download full programme details.