Membership Login

Search Our Site
Credits
Powered by Squarespace

Deloitte%20logo.gif


 

 

 

 

Strategic Partners

Creativity Matters

A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation...


This is the official blog of the Creative Leadership Forum written and edited by Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. _________________________________________________________________________________________________

Entries in Change (105)

Monday
Sep282009

Blind To Change Even If It Is Staring You In the Face.

When I was working as a theatre producer, I was always fascinated by illusions and magic. No matter how matter times a particular trick or illusion was performed, no matter how many times it was explained either by the magician or as part of a TV special, audiences still could not believe what they were seeing. This has fascinated me because it seems whilst our eyes are seeing and registering what is occuring, our brains are not and what's more they don't want to. Why does "magic as performance" continue to fascinate and fool us. It seems neuroscience is finding some answers. What follow is an article by Natalie Anger of the New York Times and a couple of YouTube videos that explore the neuroscience, demonstrate the cognitive behaviour and the performance. From this you will see just how inattentive we are to change.

Click to read more ...

Thursday
Sep172009

National Babies Day Launch - Parliament House

Yesterday, Ralph and I had the fortune of attending the launch of The Bonnie Babes Foundation 'National Babies Day' at Parliament House, Canberra.

The launch attracted many politicians and dignitaries, as well as many members of society who have been touched by what the Bonnie Babes support through communication and research - people who have experienced difficulties with miscarriage, still birth and premature babies.

Few people realise that 1 in 4 pregancies are impacted this way - 70,000 per year in Australia.

The launch of National Babies Day was also the parliamentary launch of 'Small Miracles' a publication created by Rachel Stanfield-Porter (founder of The Bonnie Babes Foundation internationally) with the support of many contributors. You can find 'Small Miracles' in bookstores nationally.

 

As explained by 'The Australian'...

ONE of the more painful chapters in the lives of Malcolm and Lucy Turnbull, the miscarriage of two children, was played out in private more than 20 years ago.

Yesterday, their story became part of a more public retelling of the effects of losing a child, as a contribution to a new book raising money for families confronted with stillbirth, miscarriage and premature birth.

Mr Turnbull helped launch Small Miracles, written by the Bonnie Babes Foundation founder Rachel Stanfield-Porter, at Parliament House in Canberra yesterday, on the same day he celebrated his first year as Opposition Leader.

He did so in the company of Lucy, who has contributed to the book, and his daughter, Daisy, who was born prematurely.

The Opposition Leader The Hon Malcolm Turnbull was there to discuss impact on his family and help with the launch of 'Small Miracles'... for the full article...

View The Australians editorial here: http://www.theaustralian.news.com.au/story/0,25197,26084937-5013404,00.html

You can also view Malcolm Turnbull's speech summarised here: http://www.liberal.org.au/news.php?Id=3814 

 

Probably, many of you are not aware of Malcolm's family experience.

It was also the 1 year anniversary of Mr Turnbull's celebration of the leader of the opposition - a great time to celebrate National Babies Day and the birth of 'Small Miracles'.

Bonnie Babes look forward to making National Babies Day popular as Mothers and Fathers Day - a celebration of life which often begins very early on this planet thanks to the technology we now have available. National Babies Day is also a remembrance of those who left early, without the opportunity to grow with their families and an opportunity for families to discuss their feelings - in their own way.

 

Additional information...

Malcolm Turnbull proudly sponsors the research project below...

Retinopathy of Prematurity: ‘Ray of Hope’

Retinopathy is the major cause of blindness in premature infants all over the world.  Globally there are 1.4 million children who are born blind.  The growing need to prevent the pathogenesis of Retinopathy of Prematurity has become ever more prevalent as research efforts are directed toward preventing further escalation of the disease to ensure the preterm infant will have a high quality of life with the gift of sight.  It is the hope that by understanding the very early stages of Retinopathy of Prematurity we can improve the changes of developing new forms of treatment that target the earliest microvascular changes rather than waiting until the retina is invaded by numerous pathological, leaky new vessels as currently therapy dictates.

Chief Investigator: Prof Tailoi Chan-Ling
University of Sydney

Information Technology person needed

Bonnie Babes need an internet computer wiz.  The Bonnie Babes Foundation needs a company or individual to donate their time to help with their website and internet needs to get the Bonnie Babes Foundation across the internet.

They have specific needs that can be discussed.  Its not an extensive amount of time but it’s a huge support to our charity.  Sadly over 70,000 babies pass away every year, the Bonnie Babes Foundation is a non government funded charity striving to save babies lives.  To register your support call Debbie on 1300 266 643 or enquiry@bbf.org.au.

‘Small Miracles’

The Bonnie Babes Foundation has just released its new book ‘Small Miracles'.  The book has been published by one of Australia's top publishers Hachette Australia who publish everything from Enid Blyton to Stephen King and many well known titles in between.  The book is now available in Target, Kmart, Myer, Big W, Dymocks, Angus & Robertson, Borders, Collins, 180 independent book sellers and specialty stores.

The book is raising funds for the Bonnie Babes Foundation which helps over 17,000 families every year.  The Bonnie Babes Foundation provides 24 hour, 7 day per week grief counselling services and funds vital medical research into infertility issues, miscarriage, stillbirth, neonatal loss  and the charity raises much needed funds for vital equipment for premmie babies. 

The book is written by the Founder of the Bonnie Babes Foundation, Rachel Stanfield-Porter who lost her own two babies and now has two healthy sons.  The book is a compilation of inspiring Australian stories of hope, survival and coping after the loss of a baby from miscarriage, stillbirth and prematurity. It is a book about celebrities and high profile personalities including Australian Women’s Weekly’s Deborah Thomas, footballer Robert Harvey, Dr Cindy Pan, radio personality Dee Dee, actor Rebecca Gibney, actor Tony Bonner and many others who talk about their losses in a very candid way.

This is the first time a book like this has been released into mainstream bookstores and department stores.

To contact the Bonnie Babes Foundation call 1300 266 643 or enquiry@bbf.org.au or www.bbf.org.au.

Sunday
Sep062009

The economics of solar power

Don’t be fooled by technological uncertainty and the continued importance of regulation; solar will become more economically attractive. A new era for solar power is approaching. Long derided as uneconomic, it is gaining ground as technologies improve and the cost of traditional energy sources rises. Within three to seven years, unsubsidized solar power could cost no more to end customers in many markets, such as California and Italy, than electricity generated by fossil fuels or by renewable alternatives to solar. By 2020, global installed solar capacity could be 20 to 40 times its level today.

Click to read more ...

Sunday
Sep062009

Centered leadership: How talented women thrive

A new approach to leadership can help women become more self-confident and effective business leaders.

Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet comparatively few reach the top echelons.

This gap matters not only because the familiar glass ceiling is unfair, but also because the world has an increasingly urgent need for more leaders. All men and women with the brains, the desire, and the perseverance to lead should be encouraged to fulfill their potential and leave their mark.

With all this in mind, the McKinsey Leadership Project—an initiative to help professional women at McKinsey and elsewhere—set out four years ago to learn what drives and sustains successful female leaders. We wanted to help younger women navigate the paths to leadership and, at the same time, to learn how organizations could get the best out of this talented group.

To that end, we have interviewed more than 85 women around the world (and a few good men) who are successful in diverse fields. Some lead 10,000 people or more, others 5 or even fewer. While the specifics of their lives vary, each one shares the goal of making a difference in the wider world. All were willing to discuss their personal experiences and to provide insights into what it takes to stay the leadership course. We have also studied the academic literature; consulted experts in leadership, psychology, organizational behavior, and biology; and sifted through the experiences of hundreds of colleagues at McKinsey.

From the interviews and other research, we have distilled a leadership model comprising five broad and interrelated dimensions (exhibit): meaning, or finding your strengths and putting them to work in the service of an inspiring purpose; managing energy, or knowing where your energy comes from, where it goes, and what you can do to manage it; positive framing, or adopting a more constructive way to view your world, expand your horizons, and gain the resilience to move ahead even when bad things happen; connecting, or identifying who can help you grow, building stronger relationships, and increasing your sense of belonging; and engaging, or finding your voice, becoming self-reliant and confident by accepting opportunities and the inherent risks they bring, and collaborating with others.

We call this model centered leadership. As the name implies, it’s about having a well of physical, intellectual, emotional, and spiritual strength that drives personal achievement and, in turn, inspires others to follow. What’s particularly exciting is that we are starting to discover ways women can actively build the skills to become more self-confident and effective leaders. Centered leadership also works for men, though we have found that the model resonates particularly well with women because we have built it on a foundation of research into their specific needs and experiences.

Centered leadership emphasizes the role of positive emotions. A few characteristics particularly distinguish women from their male counterparts in the workplace. First, women can more often opt out of it than men can. Second, their double burden—motherhood and management—drains energy in a particularly challenging way. Third, they tend to experience emotional ups and downs more often and more intensely than most men do. Given these potentially negative emotions, centered leadership consciously draws on positive psychology, a discipline that seeks to identify what makes healthy people thrive. Although none of the women we interviewed articulated her ideas in precisely those terms, when we dived into the literature and interviewed leading academics, we found strong echoes of what our female leaders had been telling us.

Meaning

‘To love what you do and feel that it matters—how could anything be more fun?’

Meaning is the motivation that moves us. It enables people to discover what interests them and to push themselves to the limit. It makes the heart beat faster, provides energy, and inspires passion. Without meaning, work is a slog between weekends. With meaning, any job can become a calling.

It starts with happiness. Positive psychologists (including Tal Ben-Shahar, Jonathan Haidt, and Martin Seligman) have defined a progression of happiness that leads from pleasure to engagement to meaning. Researchers have demonstrated, for example, that an ice cream break provides only short-lived pleasure; in contrast, the satisfaction derived from an act of kindness or gratitude lasts much longer. Katharine Graham, the first female CEO of a Fortune 500 enterprise (the Washington Post Company), famously said, “To love what you do and feel that it matters—how could anything be more fun?”

Why is meaning important for leaders? Studies have shown that among professionals, it translates into greater job satisfaction, higher productivity, lower turnover, and increased loyalty.1 The benefits also include feelings of transcendence—in other words, contributing to something bigger than yourself generates a deeper sense of meaning, thereby creating a virtuous cycle. Finding meaning in life helped some of the women leaders we interviewed take new paths and accept the personal risks implicit in their goals.

Shelly Lazarus, the chairman and CEO of the advertising firm Ogilvy & Mather Worldwide, described how she “just followed [her] heart, doing the things that [she] loved to do.” This sense of meaning inspired her, early in her career, to jump from Clairol to Ogilvy. Lazarus commented that everyone she knew thought that her decision to go from the client side to the agency side was a strategic move. But “it wasn’t really like that,” she says. “I just loved the interaction with the agency because that was the moment I could see where the ideas came to life.”

People seeking to define what is meaningful can start, as one interviewee put it, by “being honest with yourself about what you’re good at and what you enjoy doing.” Building these signature strengths into everyday activities at work makes you happier, in part by making these activities more meaningful. Although there is no simple formula for matching your strengths to any single industry or function, you can look for patterns in jobs that have and haven’t worked out and talk with others about your experiences.

The connection between signature strengths and work can change because priorities do; sometimes, for example, a job is better than a calling, especially for young mothers. Our interviews show that this ebb and flow is natural and that the key to success is being aware of the shifts—and making conscious choices about them—in the context of bigger goals, personal or professional.

To read more on meaning:

Tal Ben-Shahar, Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment, New York: McGraw-Hill, 2007.

Martin E. P. Seligman, Authentic Happiness: Using the New Positive Psychology to Realize Your Potential for Lasting Fulfillment, New York: Free Press, 2004.

Sonja Lyubomirsky, The How of Happiness: A Scientific Approach to Getting the Life You Want, New York: Penguin, 2007.


For more visit McKinsey

 

Saturday
Sep052009

The consumer decision journey

Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. If your marketing hasn’t changed in response, it should

If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy. And it explains P&G’s decision, long ago, to produce radio and then TV programs to reach the audiences most likely to buy its products—hence, the term “soap opera.”

Marketing has always sought those moments, or touch points, when consumers are open to influence. For years, touch points have been understood through the metaphor of a “funnel”—consumers start with a number of potential brands in mind (the wide end of the funnel), marketing is then directed at them as they methodically reduce that number and move through the funnel, and at the end they emerge with the one brand they chose to purchase (Exhibit 1). But today, the funnel concept fails to capture all the touch points and key buying factors resulting from the explosion of product choices and digital channels, coupled with the emergence of an increasingly discerning, well-informed consumer. A more sophisticated approach is required to help marketers navigate this environment, which is less linear and more complicated than the funnel suggests. We call this approach the consumer decision journey. Our thinking is applicable to any geographic market that has different kinds of media, Internet access, and wide product choice, including big cities in emerging markets such as China and India.

 

We developed this approach by examining the purchase decisions of almost 20,000 consumers across five industries and three continents. Our research showed that the proliferation of media and products requires marketers to find new ways to get their brands included in the initial-consideration set that consumers develop as they begin their decision journey. We also found that because of the shift away from one-way communication—from marketers to consumers—toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth. In addition, the research identified two different types of customer loyalty, challenging companies to reinvigorate their loyalty programs and the way they manage the customer experience.

Finally, the research reinforced our belief in the importance not only of aligning all elements of marketing—strategy, spending, channel management, and message—with the journey that consumers undertake when they make purchasing decisions but also of integrating those elements across the organization. When marketers understand this journey and direct their spending and messaging to the moments of maximum influence, they stand a much greater chance of reaching consumers in the right place at the right time with the right message.

 

Read the full article at McKinseys