Surely in our lives we have a responsibility to improve through change and build futures that people want to be part of? If we do not, sooner or later, we will be engulfed by the advances and be carried with the tide into an uncertain future.

Much of business literature, and management education, training and development, is focused on a model that effectively leaves future to fate. Detailed analysis of the past, control and stewardship of the status quo feature prominently. Actions are filtered by past experiences. Even the more recent focus on disciplines such as ‘strategic thinking’, ‘learning’ and ‘leadership’ have not yet delivered against their promise, as they are not embedded in the day-to-day running of many businesses.

But there are companies which stand out from the crowd in terms of their capability to form their chosen futures. These companies embrace new ideas with the same enthusiasm that others wallow in past glories and defeat. What binds these companies together is that they firmly believe there is one durable route to the future competitive advantage: innovation.

View the PWC survey that they report...

...explodes many innovation myths and lays down some challenges
to the management of our major enterprises.

Download Survey results here