Why does the digital community matter to you and your business?

The collaborative world of “Web 2.0” is rapidly scaling corporate walls—and democratising how business works.

The digital world is transforming your organisation and your role in it. Boundaries are being flattened—between managers and employees and between companies and their partners and customers. It is creating the business models for the future.

It has moved beyond well-known consumer services such as “MySpace” into the commercial world. Innovative digital technologies are enabling customers, employees, managers and business partners to communicate and share information in new ways. It is moving publishing into participation—and consumption into collaboration.

In this new digital community, the roles and skills of leaders are being transformed.

Leaders now need to understand how to use a range of digital media to interact more creatively and effectively. They also need to understand the business opportunities digital communities are creating for businesses to tap into the actions, contacts and talents of people worldwide.

The Creating Your Future in a Digital World professional development programme explores these concepts through case study presentations and hands-on technical experience. It will immerse you in practical and applied technology and creative skills sessions.

How will I and my organisation benefit from this programme?

The programme will provide you with:

• a framework for understanding the digital world and its commercial opportunities
• an introduction to the insights and tools required to develop creative leadership abilities in the digital community
• practical experience with working in the new digital world

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The Programme

The technology of Web 2.0

Part One.

An introduction to the technology of the digital world. You are exposed to the entire spectrum of tools and a plethora of software available from Web 2.0, watch digital media and listen from those who practice, create and work in it every day. Hear what your peers have experienced.

Part Two

Learn how to locate and select the appropriate technology to create a digital community. When should you use a Blog? How does Wikipaedia work? What is the value of a social network? What are API's? What are "mashups"? What does RSS do? How do you communicate with ease digitally?

Understanding a digital community and how it works

Explore the influence of the digital community on the emergence of social networks and their vital role in triggering new knowledge, new business opportunities and new business paradigms. What is a digital community? How business models evolve in the digital community and how to monetize your digital community. What are the protocols for leadership in the digital community? How are they observed and implemented in the workplace to create value for the organization? How to work with the most important component of the digital community - collaboration..

Creativity and Web 2.0

How do we work creatively? What are the processes that open us up to being creative. What are our assumptions and beliefs around creativity and business? What are our conventions and beliefs around creativity and the web? How can we shape new business models with meaning for all stakeholders?

The Web 2.0 Game.

Using the tools, software and our new understanding of business models we a create a digital community and a business plan to monetize it!