"Business isn't some disembodied bloodless enterprise. Profit is fine -- a sign that the customer honors the value of what we do. But "enterprise" (a lovely word ) is about heart. About beauty. It's about art. About people throwing themselves on the line. It's about passion and the selfless pursuit of an ideal.
Tom Peters"

Sydney March 7 2008

led by
Linda Naiman, Founder, Creativity At Work, Canada, Global pioneer in the business and arts interface; Ralph Kerle Chief Executive Officer, The Creative Leadership Forum, Australia.

Why Artful Leadership?

The mark of an authentic artful leader in any organization is how the leader is able to continually nurture the creative relationships and conversations between all stakeholders in order to produce successful immediate value and long term viability.

Numbers are traditionally considered the measure for business success. If you don't have the numbers, that's the end of the conversation.

However, it is not the financial and performance targets that produce the outcomes or value. It is the relationships among people, clients, suppliers and their patterns of working and thinking together that produce the outcomes and the value.

An artful leader must know how to lead people creatively!

This international master class presented by global leaders in the area of arts, business and leadership offers executives an introduction to

• a theory of creativity
• the notion of spheres of influence and how an artful leader is able to get things done
• the principles and practices of applied creativity from business, art and science
• artful leadership and a method of reflection that facilitates continual growth