“Companies are beginning to innovate, create value, market and engage with the world in profoundly new ways. The corporation is going through the biggest change in its short history.”

 
Sydney Tuesday October 2 Melbourne Friday October 5 Brisbane, Tuesday October 9 , 2007

Led by
Peter Williams, Director, Deloitte Digital; Ralph Kerle, CEO, The Creative Leadership Forum

Why does the digital community matter to you and your business?

The collaborative world of “Web 2.0” is rapidly scaling corporate walls—and democratising how business works.

It has moved beyond well-known consumer services such as “MySpace” into the commercial world. Innovative digital technologies are enabling customers, employees, managers and business partners to communicate and share information in new ways. It is moving publishing into participation—and consumption into collaboration.

In this new digital community, the roles and skills of leaders are being transformed.

Leaders now need to understand how to use a range of digital media to interact more creatively and effectively. They also need to understand the business opportunities digital communities are creating for businesses to tap into the actions, contacts and talents of people worldwide.

The Creating Your Future in a Digital World Master Class explores these concepts through case study presentations and hands-on technical experience. It will immerse you in practical and applied creativity skills sessions.

The themes and methodologies explored

• a framework for understanding the digital world and its commercial opportunities
• an introduction to the insights and tools required to develop creative leadership abilities in the digital community
• practical experience with working in the new digital world creatively.